Owning and running a successful business is no easy task. Even more so, there is also another level of added complexity with trying to find ways to take your business to the next level.
Finding ways to make sure that your product not only makes it to the market and does well, but breaks through the market and captures sales. There is also the aspect of trying to make sure that your product stays relevant in the market. This is where marketing comes in.
Marketing is that one thing that can take your business from where it is, to where you want it to be.
The book, THE ONE PAGE MARKETING PLAN by Allan Dib is one book that takes all that you need to know about getting your business to the next level with the use of marketing and delivers it to you in a very simplified, easy to understand and relatable way. Here is just a sneak peek of some of the lessons from this book that can help to boost your business.
Marketing and Advertising
Many business owners stay focused and reliant only on advertising when they should be more focused on marketing.
This is because, advertising is simply an aspect of a whole marketing strategy and while it is important, it is more important to look at the holistic picture which includes publicity, promotions, public relations, and advertising in order to bring about actual sales.
Advertising only shows off the product; it does not say why it is needed or what high-end people are using it. All of these are things that are included in an actual marketing plan.
While this is actually an expensive venture, it is one that is sure to yield tremendous results; however, due to the costs, many small businesses would rather by-pass it and just go straight to adverts.
Branding cannot be overemphasized for any business. It is your look; it is the impression that people would have of your business. It is how your business would be seen and recognized, and most of all, it is extremely effective in guaranteeing sales for your company.
Businesses, especially small businesses, need to understand the importance of branding and what it would mean for their business.
Marketing Is a Process
Marketing is actually not a onetime fix for your business; it is actually a journey that your business has to build upon. The journey of marketing is one that wants to take your business from being non-existent, to a business that consumers love and crave.
This process is not something that is simple, or that can be planned and executed at once. This process takes time, and it works in phases that are directed on speaking to your potential customers.
These phases include strategies and projected outcomes of results for before the marketing process commences, while it is going on, and after it is over. This plan can span for a 5-year period, and it is important for business owners to understand how these phases work, what to do, and what to expect.
There are so many silly but costly mistakes that small businesses make in the process of setting up that can easily be avoided by simply understanding marketing and its importance in the world of business.
This book is a guide on how to understand why your business is still at the level that it is, and how to take it to the level you want it to be on using the tools of marketing.